Most Expensive Guinness Commercial Ever
This is touted as being Guinness's most expensive tv commercial ever. It cost Diageo, Guinness's parent company, a whopping $20 million to make. It just may be their most cleverest, too. Brilliant!
The advertisement’s director, Nicolai Fugslig, told The Daily Telegraph newspaper that it was the “biggest challenge of my career to date”.
“It was a really tough job… from the remote high altitude location to having to frequently reset thousands of props as well as working with hundreds of villagers who had absolutely no understanding of acting or film making,” Fugslig said to the newspaper.
Enjoy!
http://link.brightcove.com/services/link/bcpid1137883380/bctid1297325635
Saturday, November 17, 2007
Most Expensive Guinness Commercial Ever!
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Nigeria is good for Guinness
Nigeria moves up for Guinness
Nigeria has overtaken Ireland as the number two market for Guinness, behind the UK.
Brand owner Diageo said fresh distribution for the beer brand in Korea and India this year showed how the global footprint for Guinness was moving from its traditional English speaking territories. Sales across Africa were up by 17 per cent in the financial year to June 30, driven by a new TV ad campaign.
Stuart Fletcher, president of Diageo International said Nigeria had surpassed Ireland in the last three months of the year. He added: "I'd love Ireland to be growing and for it to be a bigger challenge for Nigeria to be chasing.
"We had a tremendous performance not just in Nigeria but in every single market across the sub-Saharan continent, from Kenya to Ghana to Cameroon. The campaign is having a huge effect on consumer attitudes towards Guinness." He added that the increase d growth had been accompanied by price increases to give the brand a more premium position.
Diageo chief executive Paul Walsh added that non-core markets were "the future of the brand".
http://www.drinksint.com/articles/51694/Nigeria-moves-up-for-Guinness.aspx?categoryid=243
It's Official -- Guinness is Good For You!
Guinness good for you - official
The long-running ad campaign is well-knownThe old advertising slogan "Guinness is Good for You" may be true after all, according to researchers.
A pint of the black stuff a day may work as well as an aspirin to prevent heart clots that raise the risk of heart attacks.
Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US.
Guinness were told to stop using the slogan decades ago - and the firm still makes no health claims for the drink.
The Wisconsin team tested the health-giving properties of stout against lager by giving it to dogs who had narrowed arteries similar to those in heart disease.
They found that those given the Guinness had reduced clotting activity in their blood, but not those given lager.
Heart trigger
Clotting is important for patients who are at risk of a heart attack because they have hardened arteries.
A heart attack is triggered when a clot lodges in one of these arteries supplying the heart.
Many patients are prescribed low-dose aspirin as this cuts the ability of the blood to form these dangerous clots.
The researchers told a meeting of the American Heart Association in Orlando, Florida, that the most benefit they saw was from 24 fluid ounces of Guinness - just over a pint - taken at mealtimes.
We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients
Spokesman, Brewing Research InternationalThey believe that "antioxidant compounds" in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.
However, Diageo, the company that now manufactures Guinness, said: "We never make any medical claims for our drinks."
The company now runs advertisements that call for "responsible drinking".
A spokesman for Brewing Research International, which conducts research for the industry, said she would be "wary" of placing the health benefits of any alcohol brand above another.
She said: "We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients.
"It is possible that there is an extra effect due to the antioxidants in Guinness - but I would like to see this research repeated."
She said that reviving the old adverts for Guinness might be problematic - at least in the EU.
Draft legislation could outlaw any health claims in adverts for alcohol in Europe, she said.
Feelgood factor
The original campaign in the 1920s stemmed from market research - when people told the company that they felt good after their pint, the slogan was born.
In England, post-operative patients used to be given Guinness, as were blood donors, because of its high iron content.
Pregnant women and nursing mothers were at one stage advised to drink Guinness - the present advice is against this.
The UK is still the largest market in the world for Guinness, although the drink does not feature in the UK's top ten beer brands according to the latest research.
http://news.bbc.co.uk/1/hi/health/3266819.stm
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