tag:blogger.com,1999:blog-33879390892385941622008-07-16T18:21:24.022-07:00Gigfy.com - Guinness is Good For You!Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-3387939089238594162.post-16655765018988576702008-02-08T22:44:00.001-08:002008-02-08T22:44:59.246-08:00Guinness is good for you after all<span style="font-size:180%;">Feeling OK? Have a 'pint'</span><br /><br />The long-running ad campaign is well known<br />The old advertising slogan "Guinness is good for you", is being taken quite literally in Belfast.<br /><br />A health group in Short Strand has come up with a tempting new way to talk to men about their health - over a pint of the black stuff.<br /><br />The scheme is being run by the East Belfast Community Health Information Project which is taking its message right into local hostelries.<br /><br />Organiser PJ Jones said the idea was to bring health matters to male attention and the only place they could do that was where men gathered - in the the pub.<br /><br />"Men don't seem to go to the doctors, " he said.<br /><br />"So, it's giving them an incentive to take a pint and come and get a small health check.<br /><br />"It will be a social event as well. We didn't want to bring in the professional look - the doctors - because men stand back from that."<br /><br />Researchers in the USA have said that a pint of the black stuff a day may work as well as an aspirin to prevent heart clots that raise the risk of heart attacks.<br /><br />Last November, a team from Wisconsin University tested the health-giving properties of stout against lager by giving it to dogs who had narrowed arteries.<br /><br />They found that those given the Guinness had reduced clotting activity in their blood and believe that "antioxidant compounds" in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the benefits.<br /><br />Health checks and a pint go hand in hand in BelfastThe Belfast scheme, part of a health awareness week, is a one-off idea and has never been tried in the area before.<br /><br />However, there is a serious message to the fun side of the campaign which organisers are keen to highlight.<br /><br />"It's usually the women that tell the men to go to the doctors," said Mr Jones.<br /><br />"The simple message to men is prevention is better than detection. You need detection to get it sorted out. But if you can prevent it, it will save money on the health service."<br /><br />He added: "If they (men) don't come to the surgery, we'll bring it to them."<br /><br />Guinness has reportedly given the go-ahead for the east Belfast scheme.<br /><br />Last year, a spokesperson for Diageo, the company that now owns the Guinness brand, told the BBC: "We never make any medical claims for our drinks."<br /><br /><a href="http://news.bbc.co.uk/2/hi/uk_news/northern_ireland/3703781.stm">http://news.bbc.co.uk/2/hi/uk_news/northern_ireland/3703781.stm</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-23380594923887391892008-02-08T22:40:00.000-08:002008-02-08T22:41:49.799-08:00Take a Tour of the Guinness Brewery on YouTubeTake a Trip through the Guinness Brewery<br /><br /><a href="http://www.youtube.com/watch?v=Z1_GTWTN04E">http://www.youtube.com/watch?v=Z1_GTWTN04E</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-12678178002773771942008-02-08T22:36:00.000-08:002008-02-08T22:39:53.519-08:00Guinness sales losing their froth<span style="font-size:180%;">Guinness sales losing their froth</span><br />By Shane Harrison Dublin corrrespondent<br /><br />Lent is now upon us, a time when many people in Ireland make a sacrifice until Easter Sunday.<br /><br />Guinness sales are in decline in the Irish Republic<br /><br />Quite a few forsake their visits to their local pub and give up drinnking alcohol for several weeks, though some do make an exception for St Patrick's Day on 17 March.<br /><br />And that's not good news for Diageo, the owners of Guinness, Ireland's world-famous stout that was first exported in 1796.<br /><br />In 1914 the Guinness brewery in Dublin was the largest in the world and the company was the biggest single employer in Ireland.<br /><br />But times have changed.<br /><br />Recent figures show that sales of Guinness are losing their froth.<br /><br />The 2006 figures for Ireland and Britain show a drop of 7%, continuing a trend that began years ago.<br /><br />Some people blame the trend on the Irish Republic's smoking ban in pubs; others say it has to do with a crackdown on drink-driving.<br /><br />People are drinking more alcohol at home and are mainly choosing wine<br />But the truth is that even before the ban was introduced people were going to the pub less often and this was having an impact on sales.<br /><br />People are drinking more alcohol at home and are mainly choosing wine.<br />Michael Patton, corporate relations director, Diageo Ireland, says company research shows the number of people remaining loyal to Guinness is stable.<br /><br />"The problem is they are consuming less Guinness than before," he said.<br /><br />Mr Patton puts the decline in sales primarily down to life-style changes. Six years ago, he says, 70% of all Guinness was consumed in pubs but now it has dipped below 50%.<br /><br />He said: "The main issue for us and the beer market, in general, is changing life-style and the continuing shift from on-trade to off-trade consumption."<br /><br />The continuing decline in Guinness sales has led to speculation that Diageo might be prepared to sell the brand but Michael Patton says that's not the case.<br /><br />"We won't be getting out of beer. Diageo has a total beverage alcohol strategy and that means it will stay in beer."Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-57109717523065709392008-02-08T22:33:00.000-08:002008-02-08T22:35:54.601-08:00Why Guinness tastes better in Ireland<a href="http://blog.jonudell.net/2007/11/22/why-guiness-tastes-better-in-ireland/" rel="bookmark"><span style="font-size:180%;">Why Guinness tastes better in Ireland</span></a><br /><br />According to the tour guide at the Guinness Storehouse in Dublin, the belief that Guinness tastes better in Ireland is not just an urban myth. He offered two explanations for the phenomenon.<br /><br />1. Freshness<br />Because Guinness is so much more popular in Ireland than elsewhere, kegs don’t last long. So your pint is more likely to be fresh.<br /><br />2. Cleanliness<br />If you’re a pub owner in Ireland, you are affiliated with Guinness. One of the terms of that relationship is that every three weeks you’ll receive a visit from a Guinness representative who will flush the lines to your Guinness taps. Pub owners are supposed to do that on their own, but some are lazy about it and Guinness doesn’t want to take any chances. If the lines aren’t flushed, the brew will be compromised.<br /><br /><a href="http://blog.jonudell.net/2007/11/22/why-guiness-tastes-better-in-ireland/">http://blog.jonudell.net/2007/11/22/why-guiness-tastes-better-in-ireland/</a><br />What a savvy business practice!Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-86404072856085984452008-02-08T22:17:00.000-08:002008-02-08T22:21:28.505-08:00Guinness Barbecue Sauce Recipe<span style="font-size:180%;">Guinness Barbecue Sauce</span><br /><br />1¼ hours 10 min prep<br /><br />4 ounces <a href="http://www.recipezaar.com/library/getentry.zsp?id=148">sweet onions</a>, finely minced<br />1 (8 ounce) can <a href="http://www.recipezaar.com/library/getentry.zsp?id=153">tomato sauce</a><br />8 ounces Guinness Extra Stout (bottle)<br />6 ounces <a href="http://www.recipezaar.com/library/getentry.zsp?id=156">ketchup</a><br />2 tablespoons <a href="http://www.recipezaar.com/library/getentry.zsp?id=331">treacle</a> (ok to substitute molasses)<br />2 tablespoons prepared <a href="http://www.recipezaar.com/library/getentry.zsp?id=332">pub mustard</a> (or other spicey mustard)<br />1 tablespoon <a href="http://www.recipezaar.com/library/getentry.zsp?id=495">olive oil</a><br />1 tablespoon <a href="http://www.recipezaar.com/library/getentry.zsp?id=176">Worcestershire sauce</a><br />1 dash hot pepper sauce (I use Pickapeppa, but Tabasco or similar is OK)<br /><br /><br /><em>Pub Mustard Ingredients<br />2 cups </em><a href="http://www.recipezaar.com/library/getentry.zsp?id=93"><em>dry mustard</em></a><em><br />1 cup </em><a href="http://www.recipezaar.com/library/getentry.zsp?id=375"><em>brown sugar</em></a><em>, firmly packed<br />2 teaspoons </em><a href="http://www.recipezaar.com/library/getentry.zsp?id=359"><em>salt</em></a><em><br />1/2 teaspoon </em><a href="http://www.recipezaar.com/library/getentry.zsp?id=349"><em>turmeric</em></a><em><br />12 ounces Guinness, flat</em><br /><br /><br /><strong>To Prepare Pub Mustard:</strong><br /><br />Combine mustard, brown sugar, salt and turmeric in blender or food processor and mix well.<br />With the machine running, add beer in a slow, steady stream and blend until mixture is smooth and creamy, stopping frequently to scrape down the sides of the work bowl.<br />Transfer to jars with tight-fitting lids.<br />Store in cool, dark place.<br />Combine barbecue sauce ingredients, cover and simmer for 45 to 60 minutes.<br />Allow to cool slightly, taste and adjust spices to taste.<br />Store refrigerated in tightly covered container.<br /><br /><a href="http://www.recipezaar.com/21280">http://www.recipezaar.com/21280</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-12279202950683064422008-02-08T22:13:00.000-08:002008-02-08T22:16:57.677-08:00Guinness and Filet Mignon Chili<span style="font-size:180%;">Guinness and Filet Mignon Chili</span><br /><br /> 1½ hours 30 min prep<br /><br />1 cup <a href="http://www.recipezaar.com/library/getentry.zsp?id=141">unsalted butter</a><br />5 lbs ground sirloin<br />1 lb filet mignon, cut into ¼ inch dice<br />2 cups <a href="http://www.recipezaar.com/library/getentry.zsp?id=148">onions</a>, cut into ¼ inch dice<br />1 <a href="http://www.recipezaar.com/library/getentry.zsp?id=323">chili pepper</a>, seeds and veins removed,cut into 1/8 inch dice<br />4 fluid ounces Guinness Extra Stout<br />1/4 cup <a href="http://www.recipezaar.com/library/getentry.zsp?id=64">flour</a><br />2 cups <a href="http://www.recipezaar.com/library/getentry.zsp?id=151">crushed tomatoes</a><br />1/4 cup <a href="http://www.recipezaar.com/library/getentry.zsp?id=393">no-salt added tomato paste</a><br />4 cups <a href="http://www.recipezaar.com/library/getentry.zsp?id=154">low sodium beef broth</a><br />1 cup cooked <a href="http://www.recipezaar.com/library/getentry.zsp?id=192">black beans</a><br />1 cup cooked <a href="http://www.recipezaar.com/library/getentry.zsp?id=401">kidney beans</a><br />1/2 cup <a href="http://www.recipezaar.com/library/getentry.zsp?id=719">chili powder</a><br />2 tablespoons <a href="http://www.recipezaar.com/library/getentry.zsp?id=375">dark brown sugar</a><br />1 tablespoon <a href="http://www.recipezaar.com/library/getentry.zsp?id=359">kosher salt</a><br />2 teaspoons <a href="http://www.recipezaar.com/library/getentry.zsp?id=337">white pepper</a><br />1 teaspoon <a href="http://www.recipezaar.com/library/getentry.zsp?id=20">ground cumin</a><br />2 cups shredded <a href="http://www.recipezaar.com/library/getentry.zsp?id=564">cheddar cheese</a><br /><a class="mm" onclick="openAsMenu(this,'morelikethis'); return false;" href="javascript:"></a><br /><br />Heat up ½ cup of the butter in a large sauce pot over medium high heat until very hot.<br />Add diced filet and cook until seared and browned around the edges.<br />Add ground beef and cook until all of the beef is browned thoroughly.<br />Remove the meat and set aside, draining off ¾ of the fat (leave the rest of the fat in the pot).<br />Add the diced onions and chile pepper to the pot and cook until soft, about 3 minutes.<br />Add the meat back to the pot.<br />Add the Guinness and let boil for 1 minute.<br />Add the flour and stir constantly for 1 minute.<br />Add the crushed tomatoes, tomato paste and the beef stock and stir thoroughly.<br />Reduce the heat to a low simmer and add both of the beans, the chili powder, cumin, salt, white pepper and brown sugar.<br />Let the chili simmer for 30 minutes, uncovered, stirring occasionally.<br />Finish by stirring in ½ cup more of the butter and the shredded cheddar cheese.<br />Garnish or serve with any of the following: sour cream, diced red onions and pepper, shredded cheddar cheese, diced tomatoes, fresh chopped cilantro.<br /><br />Serves 15 people!<br /><br /><a href="http://www.recipezaar.com/26772">http://www.recipezaar.com/26772</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-31285787628299081592008-02-08T18:00:00.000-08:002008-02-08T18:01:19.689-08:00Guinness Drink Recipe: Trojan HorseGuinness Drink Recipe: Trojan Horse<br /><br />The Trojan Horse is a simple mixed drink of Guinness Stout and cola. This a popular summertime drink in the UK and Northern Ireland and is a great way to add some "refreshment" to your Guinness.<br /><br />INGREDIENTS:<br />1/2 pint Guinness Stout<br />1/2 pint cola (Pepsi or Coke)<br /><br />PREPARATION:<br />Pour the Guinness into a pint glass or beer mug.<br />Top with the cola.Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-29428362198849990152008-01-24T16:36:00.001-08:002008-01-24T16:37:40.062-08:00For great Guinness gear and FREE shipping visit...<a href="http://www.gigfy.com/">www.Gigfy.com</a>!<br /><br /><a href="http://bp1.blogger.com/_RSWguq6Wmn4/Rthpz-n0ErI/AAAAAAAAAAM/THZZ8Kd_pNU/s1600-h/1weathervane.jpg"></a>I've parlayed my love of Guinness into an online venture, <a href="http://www.gigfy.com/">Gigfy.com</a>. I specialize in offering hard-to-find genuine Guinness merchandise.<br /><br />Right now, I'm offering FREE shipping on nearly all orders within the US and Canada.<br />From Guinness posters and Guinness signs to Guinness pint glasses and Guinness dartboards, I've got you covered.<br /><br />I offer quick shipment. Normally all orders are shipped within 72 hours. Larger items like Guiness dart boards are shipped off within 5 days via FedEx Home Delivery. Delivery confirmation is FREE on all orders within the US and any orders shipped via FedEx.<br /><br />Rest assured, I am a verified Paypal merchant. I gladly accept credit cards, debit cards and e-checks safely via PayPal. I also accept checks and money orders via regular US Mail.<br /><br />Remember, <a href="http://www.gigfy.com/">Guinness is Good For You</a>!Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-5375340385145530882007-12-05T15:43:00.000-08:002007-12-05T15:47:10.511-08:00STOP THIEF!<span style="font-family:verdana;"><br /><span style="font-size:130%;">Guinness brewery plundered of 450 kegs</span></span><br /><span style="font-family:Verdana;"><br />DUBLIN, Ireland -- Irish police were hunting for a beer bandit who stole 450 full kegs from the Guinness brewery -- the largest heist ever at Ireland's largest brewer.<br /><br />National police said a lone man drove into the brewery -- a Dublin landmark and top tourist attraction -- on Wednesday and hitched his truck to a fully loaded trailer awaiting delivery to city pubs.<br /><br />Diageo PLC, the beverage company that owns Guinness, said the brewery had never suffered such a large-scale theft before in its 248-year history.<br /><br />Police said the raider took 180 kegs of Guinness stout, 180 kegs of U.S. lager Budweiser and 90 kegs of Danish beer Carlsberg. Guinness brews both of those foreign brands for sale in Ireland.<br /><br />Police declined to say whether the theft had been captured by closed-circuit surveillance cameras. No description of the suspect was issued, suggesting that nobody got a good look at him.<br /><br />Each keg holds about 88 British-sized pints, the most common serving size in Ireland, equivalent to 20 ounces each. The total theft involves 39,600 pints with a retail value exceeding $235,000.<br /><br />Police said it would be difficult for the thief to sell the stolen beer without attracting attention, unless he has criminal associates who own a network of pubs.<br /><br />But customs agents say it is common for pubs to sell stolen or smuggled cigarettes and alcohol, particularly counterfeit-labeled supplies of vodka, to avoid paying hefty taxes.<br /><br />The Republic of Ireland, a country of 4.2 million, has more than 10,000 pubs and bars. The Guinness brewery in Dublin is the biggest supplier.</span><br /></span>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-61021217166946817502007-11-17T11:03:00.000-08:002007-11-17T11:07:35.439-08:00Most Expensive Guinness Commercial Ever!<span style="font-size:180%;">Most Expensive Guinness Commercial Ever</span><br /><br />This is touted as being Guinness's most expensive tv commercial ever. It cost Diageo, Guinness's parent company, a whopping $20 million to make. It just may be their most cleverest, too. Brilliant!<br /><br />The advertisement’s director, Nicolai Fugslig, told The Daily Telegraph newspaper that it was the “biggest challenge of my career to date”.<br /><br />“It was a really tough job… from the remote high altitude location to having to frequently reset thousands of props as well as working with hundreds of villagers who had absolutely no understanding of acting or film making,” Fugslig said to the newspaper.<br /><br />Enjoy!<br /><br /><a href="http://link.brightcove.com/services/link/bcpid1137883380/bctid1297325635">http://link.brightcove.com/services/link/bcpid1137883380/bctid1297325635</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-21817735011123930452007-11-17T10:53:00.000-08:002007-11-17T10:59:42.026-08:00Gigfy.com Continues to offer FREE shipping on almost everything!<span style="font-size:180%;">Free Shipping Offer Continues til Christmas</span><br /><br />Gigfy.com is extending it's <span style="color:#ff0000;">Free Shipping</span> offer from now until Dec 19th on all orders shipped within the US (including FPO/APOs) and most to Canada.<br /><br />Gigfy.com offers genuine Guinness posters, pint glasses and much more at great prices. Gigfy.com is a family owned and run business that offers fast and friendly service.<br /><br />Visit <a href="http://www.gigfy.com/">www.gigfy.com</a> now and find out why <em>Gigfy is good for you</em>!<br /><br />Merry Guinness To All and To All a Perfect Pint!Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-54838897359681050182007-11-17T10:39:00.000-08:002007-11-17T10:40:56.298-08:00Nigeria is good for Guinness<a name="skipnav"></a><br /><span style="font-size:180%;">Nigeria moves up for Guinness</span><br /><br />Nigeria has overtaken Ireland as the number two market for Guinness, behind the UK.<br />Brand owner Diageo said fresh distribution for the beer brand in Korea and India this year showed how the global footprint for Guinness was moving from its traditional English speaking territories. Sales across Africa were up by 17 per cent in the financial year to June 30, driven by a new TV ad campaign.<br /><br />Stuart Fletcher, president of Diageo International said Nigeria had surpassed Ireland in the last three months of the year. He added: "I'd love Ireland to be growing and for it to be a bigger challenge for Nigeria to be chasing.<br /><a class="halfad" href="http://hub.wrnewmedia.co.uk/_l.aspx?etid=2&amp;caid=9&amp;uid=0&amp;p1i=253&amp;p1v=Supreme+Vodka+HalfAd&amp;p2v=DI+Half+Banner+Run+of+site&amp;r=http%3a%2f%2fwww.svvodka.com" target="_blank"></a><br />"We had a tremendous performance not just in Nigeria but in every single market across the sub-Saharan continent, from Kenya to Ghana to Cameroon. The campaign is having a huge effect on consumer attitudes towards Guinness." He added that the increase d growth had been accom&shy;panied by price increases to give the brand a more premium position.<br /><br />Diageo chief executive Paul Walsh added that non-core markets were "the future of the brand".<br /><br /><a href="http://www.drinksint.com/articles/51694/Nigeria-moves-up-for-Guinness.aspx?categoryid=243">http://www.drinksint.com/articles/51694/Nigeria-moves-up-for-Guinness.aspx?categoryid=243</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-66602043911140101602007-11-17T10:37:00.000-08:002007-11-17T10:39:27.435-08:00It's Official -- Guinness is Good For You!<span style="font-size:180%;">Guinness good for you - official<br /></span><br />The long-running ad campaign is well-knownThe old advertising slogan "Guinness is Good for You" may be true after all, according to researchers.<br /><br />A pint of the black stuff a day may work as well as an aspirin to prevent heart clots that raise the risk of heart attacks.<br /><br />Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US.<br /><br />Guinness were told to stop using the slogan decades ago - and the firm still makes no health claims for the drink.<br /><br />The Wisconsin team tested the health-giving properties of stout against lager by giving it to dogs who had narrowed arteries similar to those in heart disease.<br /><br />They found that those given the Guinness had reduced clotting activity in their blood, but not those given lager.<br /><br /><strong>Heart trigger<br /></strong>Clotting is important for patients who are at risk of a heart attack because they have hardened arteries.<br /><br />A heart attack is triggered when a clot lodges in one of these arteries supplying the heart.<br />Many patients are prescribed low-dose aspirin as this cuts the ability of the blood to form these dangerous clots.<br /><br />The researchers told a meeting of the American Heart Association in Orlando, Florida, that the most benefit they saw was from 24 fluid ounces of Guinness - just over a pint - taken at mealtimes.<br /><br />We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients<br /><br />Spokesman, Brewing Research InternationalThey believe that "antioxidant compounds" in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.<br />However, Diageo, the company that now manufactures Guinness, said: "We never make any medical claims for our drinks."<br /><br />The company now runs advertisements that call for "responsible drinking".<br /><br />A spokesman for Brewing Research International, which conducts research for the industry, said she would be "wary" of placing the health benefits of any alcohol brand above another.<br />She said: "We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients.<br /><br />"It is possible that there is an extra effect due to the antioxidants in Guinness - but I would like to see this research repeated."<br /><br />She said that reviving the old adverts for Guinness might be problematic - at least in the EU.<br />Draft legislation could outlaw any health claims in adverts for alcohol in Europe, she said.<br /><br /><strong>Feelgood factor</strong><br />The original campaign in the 1920s stemmed from market research - when people told the company that they felt good after their pint, the slogan was born.<br /><br />In England, post-operative patients used to be given Guinness, as were blood donors, because of its high iron content.<br /><br />Pregnant women and nursing mothers were at one stage advised to drink Guinness - the present advice is against this.<br /><br />The UK is still the largest market in the world for Guinness, although the drink does not feature in the UK's top ten beer brands according to the latest research.<br /><br /><a href="http://news.bbc.co.uk/1/hi/health/3266819.stm">http://news.bbc.co.uk/1/hi/health/3266819.stm</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-5325825680914109232007-10-08T18:55:00.000-07:002007-10-08T19:09:31.331-07:00New Guinness Ad Campaign is Spectacular!<span style="font-family:georgia;">It could never replace the "Brilliant" aka "Brewmasters" ad campaign that Diageo just ended, but the brand new "Alive Inside" commercial that I caught the other day is exciting to watch!</span><br /><span style="font-family:Arial;"></span><br />See it on YouTube... <a href="http://www.youtube.com/watch?v=MXVL8eNC3Dc">http://www.youtube.com/watch?v=MXVL8eNC3Dc</a><br /><br /><span style="font-family:arial;">Press Release Source: Guinness</span><br /><br /><span style="font-family:arial;">It's Alive: Guinness Launches New Ad Campaign Showing the Vitality that Lives Within Every PintWednesday October 3, 10:36 am ET</span><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;">Called "Alive Inside," the campaign celebrates what beer drinkers love most about Guinness: its distinctive "surge," a cascading effect that occurs shortly after being poured.<br /><br />The exciting new communications platform for the brand speaks of the dynamism, vitality and possibility that exists within the Guinness surge and within Guinness drinkers. Beyond the surge phenomenon, the "Alive Inside" tag also refers to the bold, vibrant taste profile for which is Guinness is known.<br /><br />The campaign centers on a series of television spots. The first, "Music Machine," is a thirty-second advertisement depicting the magic that occurs within a pint of Guinness, as the iconic surge of Guinness is created by a magical musical machine, alive inside the pint.<br /><br />The campaign is the brand's first since its famed "Brewmasters" ads launched in 2004. The wildly popular campaign, which earned a Gold Effie award for Advertising Effectiveness in 2005, featured a pair of goofy but endearing Guinness Brewmasters, whose exclamations of "Brilliant!" have since become a global catchphrase.<br /><br />"'Alive Inside' captures the excitement of enjoying Guinness, from the incredible 'surge' effect to the robust taste that has been perfected since 1759," said Dan Kleinman, Guinness Director of Marketing, Diageo. "The Brewmasters campaign was highly effective in furthering brand loyalty and the next evolution in our efforts is to educate consumers about the beer in an engaging way."<br /><br />The campaign was created by BBDO New York, who also created the "Brewmaster" campaign. Television spots are set to air on such networks as ESPN, ESPN News, FX and Discovery. The Chief Creative Officer was Bill Bruce, Kara Goodrich was Senior Creative Officer, Cesar Finamori was Art Director and Dulcidio Caldeira was Copywriter.<br /><br />About Diageo<br />Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&amp;B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.<br /><br />Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at </span><a href="http://www.diageo.com/"><span style="font-family:arial;">www.diageo.com</span></a><span style="font-family:arial;">. Celebrating life, every day, everywhere, responsibly.</span><br /><span style="font-family:arial;"></span><br /><a href="http://biz.yahoo.com/prnews/071003/nyw060.html?.v=101"><span style="font-family:arial;">http://biz.yahoo.com/prnews/071003/nyw060.html?.v=101</span></a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-17447472708383735912007-10-01T17:51:00.001-07:002007-10-01T17:58:20.827-07:00Not so Brilliant! Guinness retires the "Brilliant" Ad CampaignSeems that two Guinness brewmasters will be on the unemployment line very soon. Their much loved "Brilliant!" ad campaign is going the way of Guiness Gold... down the tubes.<br /><br />The heads-that-be at Diageo, Guinness's conglomerant parent company, have decided to pull the plug on those beloved "Brilliant!" characters.<br /><br /><a href="http://www.suntimes.com/business/lazare/574573,CST-FIN-lew26.article">http://www.suntimes.com/business/lazare/574573,CST-FIN-lew26.article</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-81829435659085208362007-10-01T17:33:00.000-07:002007-10-01T17:34:58.807-07:00Guinness - The Mouse on the Barroom Floor<span style="font-family:verdana;">'Some Guinness was spilled on the barroom floor<br />when the pub was shut for the night.<br />Out of his hole crept a wee brown mouse<br />and stood in the pale moonlight.</span><br /><span style="font-family:verdana;">He lapped up the frothy brew from the floor,<br />then back on his haunches he sat.<br />And all night long you could hear him roar,<br />'Bring on the goddam cat!'</span>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-4354398364345090242007-09-17T13:35:00.000-07:002007-09-17T13:37:50.549-07:00The Truth About the Guinness Legacy<span style="font-family:arial;">This article might be a bit hard to swallow as you're downing a pint or 3. Much of this I had known for years and started a few pub clearing brawls over it. Not everyone can take the truth even if it means missing a few teeth over it.</span><br /><span style="font-family:arial;"></span><br /><a href="http://zmagsite.zmag.org/Aug2003/dunne0803.html"><span style="font-family:arial;">http://zmagsite.zmag.org/Aug2003/dunne0803.html</span></a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-3510908746221493132007-09-15T14:08:00.000-07:002007-09-15T14:39:37.106-07:00Annual River Liffey Swim, 2007<p><img id="BLOGGER_PHOTO_ID_5110544659044203330" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://bp1.blogger.com/_RSWguq6Wmn4/RuxNSmMZe0I/AAAAAAAAAA8/RNCnOE7z5zQ/s320/Anna_Livia.jpg" border="0" /><span style="font-size:180%;">Taking a bath with </span><a href="http://en.wikipedia.org/wiki/Anna_Livia"><span style="font-size:180%;">Anna Livia Plurabelle</span></a><br /><br /><br /></p><span style="font-family:georgia;">I'm not sure that James Joyce would agree, but poetically, it sounds like sheer delight. Swimming down the river that flows through the heart of Dublin, Ireland. Then again, it be for me like taking a dip in the Delaware River. Maybe in 1807.... but not now in 2007. A few little things like pollution, industrial run-off and sewage would make me cringe, at the very least.</span><br /><br /><span style="font-family:georgia;">If you've ever crossed over Ha'penny Bridge, could you have imagined a few hundred people swimming below you in the murky muck? I never did. In fact, I've been to Dublin quite a few times and never knew they had such a crazy event. </span><br /><br /><br /><span style="font-family:georgia;">This is an event that Dubliners take seriously, it seems. They have professional swim teams taking to the banks of the Liffey. In fact, the Guinness sponsored team placed 1st and 2nd place in the men's event last year. </span><br /><br /><span style="font-family:georgia;">I might muster up the pints for an oceanic polar dip in the middle of January. A few laps down the Liffey is another thing. God bless them and their crazy Irish souls. I just hope they all take long hot showers afterwards. Not together, of course.</span><br /><span style="font-family:georgia;"><br /></span><span style="font-family:georgia;"></span><br /><a href="http://www.independent.ie/breaking-news/national-news/old-and-young-turn-out-for-liffey-swim-1080996.html"><span style="font-size:78%;">http://www.independent.ie/breaking-news/national-news/old-and-young-turn-out-for-liffey-swim-1080996.html</span></a><br /><img id="BLOGGER_PHOTO_ID_5110545436433283954" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://bp2.blogger.com/_RSWguq6Wmn4/RuxN_2MZe3I/AAAAAAAAABU/TjDY49qAIYw/s320/liffey1.jpg" border="0" />Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-20858863499657260752007-09-15T13:46:00.000-07:002007-09-15T13:50:43.446-07:00On top of things here - 4 months later: Justin Timberlake loves Guinness<span style="font-family:georgia;font-size:180%;">Justin Timberlake Is A Big Fan Of Guinness<br /><br /></span><a href="http://www.starpulse.com/Music/Timberlake,_Justin/"></a><span style="font-family:georgia;">I have to confess. Like most red-blooded hetero white men in America, I'm not a fan of Justin (or his compadres from the old Mickey Mouse Club circa 1991). But, I got a kick out of this story that I just found... 5 months after the fact.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Singer </span><a href="http://www.starpulse.com/Music/Timberlake,_Justin/"><span style="font-family:georgia;">Justin Timberlake</span></a><span style="font-family:georgia;"> shocked fans by downing shots of tequila on-stage as he kicked off his first show in Northern Ireland last night. Timberlake also admitted to drinking pints of Guinness before the show, but still managed to wow the 10,000 strong crowd at Belfast's Odyssey Arena with his trademark dance moves.<br /></span><a id="more39492" name="more39492"></a><br /><span style="font-family:georgia;">He told fans, "I've had four or five Guinness before I came on - I love that sh*te". I think you all deserve a toast."</span><br /><a href="http://www.starpulse.com/news/index.php/2007/04/25/justin_timberlake_is_a_big_fan_of_guinne"><span style="font-family:georgia;">http://www.starpulse.com/news/index.php/2007/04/25/justin_timberlake_is_a_big_fan_of_guinne</span></a><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Not a fan for his music, but certainly can agree with his taste in beer.</span>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-81843758952080504162007-09-13T18:46:00.000-07:002007-09-13T18:55:18.739-07:00Pour the Perfect Guinness Black and Tan<div align="center"><span style="font-family:georgia;font-size:180%;">How to pour a perfect<br />GUINNESS Black and Tan</span> </div><div align="left"><br /><span style="font-family:georgia;">These are the directions for pouring from a tap, either at a pub or on a kegerator.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">1. Hold your pint glass at an angle, and fill just over halfway with Bass Ale*.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">2. Slow the flow control of the Draught Guinness tap down to a trickle.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">3. Fill to the top, letting the Draught Guinness hit the side of the glass...</span><br /><span style="font-family:georgia;">~OR~</span><br /><span style="font-family:georgia;">Pour Draught Guinness over an upside-down spoon to dispense the flow.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">4. Let surge and settle. Enjoy!</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">* You can substitute Bass Ale with Smithwick's, Harp Lager, cider, etc.</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">For GUINNESS based drink recipes check out <a href="http://www.gigfy.com/recipes.html">The Great Guinness Recipe Collection</a>!</span></div>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-1154454895636819242007-09-12T20:16:00.000-07:002007-09-12T20:19:58.470-07:00Guinness Pumpkin Pie Recipe<span style="font-size:130%;"><strong>GUINNESS <span style="color:#ff9900;">Pumpkin</span> Pie</strong><br /></span><br />1 9 inch unbaked pie shell<br />3/4 cup granulated sugar<br />1/2 teaspoon salt<br />1 teaspoon ground cinnamon<br />1 teaspoon freshly grated ginger<br />2 eggs<br />1 3/4 cups canned pumpkin<br />6 ounces Guinness Stout *Extra Stout bottle, not Draught can/bottle*<br /><br />Combine sugar, salt, cinnamon, and ginger in a bowl. Lightly beat in two eggs. Stir in canned pumpkin and Guinness beer until well combined. Pour mixture into pie shell; preheat oven to 425F and bake for 15 minutes. Reduce heat to 350F, and bake an additional 45-50 minutes, or until fork placed in center of the pie comes out clean. Cool, and serve.<br /><br />Check out <a href="http://www.gigfy.com/recipes.html">The Great Guinness GUINNESS Recipe Collection</a>!Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-12962988165968195132007-09-12T13:39:00.000-07:002007-09-12T14:01:07.235-07:00Guinness Pumpkin Black & Tan Recipe<div><span style="font-family:courier new;"><span style="font-family:georgia;">There's a whole sort of person who loves a Black & Tan (Guinness either mixed with or floating atop Bass, Smithwick's or some other English style Mild Ale). I prefer a Guinness &amp; Cider, myself.<br /><br />I just came upon this recipe. It's perfect for the Autumn and especially Halloween. The original recipe called for <em>Jack's Pumpkin Spice Ale</em> which is made by Budweiser I figured (since I can't stand any A-B product) to try a quality microbrewed pumpkin ale like Dogfish Head's <em>Punkin Ale</em>.<br /><br />WOW! The outcome was delish! Try it for yourself. The better the quality of pumpkin ale you use the better the drink will be... more like real pumpkin pie!</span><br /></span></div><a href="http://bp0.blogger.com/_RSWguq6Wmn4/RuhTdWMZewI/AAAAAAAAAAc/lVzWy4PHuzc/s1600-h/blacktan.jpg"><img id="BLOGGER_PHOTO_ID_5109425540890721026" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://bp0.blogger.com/_RSWguq6Wmn4/RuhTdWMZewI/AAAAAAAAAAc/lVzWy4PHuzc/s320/blacktan.jpg" border="0" /></a><br /><div align="center"><span style="font-family:courier new;"></div></span><br /><div><br /><span style="font-size:130%;">Guinness<span style="color:#ff6600;"> Pumpkin</span> Black & Tan<br /><br /></span><em>Ingredients<br /></em>1 Bottle of quality pumpkin ale<br />1 Bottle/Can of Guinness Draught<br /><br /><em>Tools<br /></em>16 or 20 oz pint glass<br />Black &amp; Tan pouring spoon or Tablespoon<br /><br /><em>Directions<br /></em>1. Fill half to 2/3 of a pint glass with pumpkin ale.<br />2. Place Black and Tan pouring spoon (or normal table spoon)<br /> upside down over the rim of the glass.<br />3. Slowly and carefully pour Guinness over the center of the spoon.<br />4. Top off.<br />5. Enjoy!<br /></span><br /><span style="font-size:130%;">Check out more </span><a href="http://www.gigfy.com/recipes.html"><span style="font-size:130%;">Guinness recipes at my website</span></a><span style="font-size:130%;">.</span><br /><br /><br /></div></span>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-80024352927699357532007-09-07T14:39:00.000-07:002007-09-07T14:43:53.533-07:00ATTENTION ALL GUINNESS FANS IN PHILLY/WILMINGTON<div align="center"><span style="font-size:180%;">CALLING ALL GUINNESS FANS IN PHILLY<br />South Jersey and Wilmington, too!<br />~ 1759 Society Philly ~</span></div><br />Interested in meeting up for a pint or 2? Perhaps start our own 1759 Society and put the Austin outfit to shame.<br /><br />I believe that there are enough of us Guinness heads in the Delaware Valley to open up a couple chapters. I know of a few Irish pubs where we can meet up, one in Center City and another out in Havertown.<br /><br />Email <a href="mailto:robert@gigfy.com">me</a> if you're interested.Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-39079972884149784072007-09-07T14:14:00.000-07:002007-09-07T14:17:51.319-07:00Guinness Marinade<span style="font-family:georgia;"><span style="font-size:180%;">Guinness Stout Marinade</span> </span><br /><br /><span style="font-family:georgia;">Ingredients:<br /><br />1 tbsp dijon mustard<br />1 tsp worchestershire sauce<br />1 tsp tabasco<br />1 shallot, diced<br />2 cloves garlic, chopped<br />1 tsp cracked black pepper<br />1 tsp ground coriander<br />1 tsp ground cumin<br />1 tsp dried crushed jalapeno<br />1 tsp dried oregano<br />1 tsp brown sugar<br />1 12oz bottle of Guinness Extra Stout</span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Directions:<br /></span><br /><span style="font-family:georgia;">Place all ingredients in a pot and bring to a boil. Allow to cool, pour over meat and allow to sit over night.</span> <p><br /><a href="http://www.blogger.com/”http://www.gigfy.com/special1.html/">Guinness Posters, T-Shirts, Signs and more</a><br /><br /><br /></p>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.comtag:blogger.com,1999:blog-3387939089238594162.post-33256956312168584012007-09-07T13:56:00.000-07:002007-09-07T14:01:18.178-07:00GUINNESS Stout Burger Recipe --- Delish!<span style="font-family:georgia;"><span style="font-size:180%;">Guinness Burgers</span><br /><br />Ingredients:</span><br /><span style="font-family:georgia;">Oil to saute<br />2 1/2 pounds of ground beef<br />1 onion, diced<br />3 jalapeno peppers, seeded and diced<br />6 cloves of garlic, chopped<br />2 tablespoons thyme, dried (30ml)<br />1 tablespoon oregano, dried (15ml)<br />1 egg<br />1 bottle of Guinness Extra Stout<br />1/4 cup parsley, chopped (60ml)<br />1 teaspoon of salt (5ml)<br />1 teaspoon of black pepper (5ml) </span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Directions:<br />In a small saucepan over medium heat, sauté onion, jalapeno peppers, garlic, thyme and oregano until onions are translucent (about 3 minutes). </span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">In a large bowl, stir together ground beef, onion mixture and egg, blend thoroughly. Slowly stir in stout beer. Add parsley, celery salt and black pepper and mix well. </span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Preheat grill to 375 degrees or frying pan on Medium High. </span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Form meat into 6 patties. Place on grill or frying pan and cook, turning until well-done throughout (about 8-10 minutes per side). </span><br /><span style="font-family:georgia;"></span><br /><span style="font-family:georgia;">Yield: 6 servings</span><br /><br /><a href= ”http://www.gigfy.com/special1.html/>For more Guinness Recipes visit Gigfy.com!</a>Gigfy.comhttp://www.blogger.com/profile/04610655017077424594noreply@blogger.com