Take a Tour of the Guinness Brewery on YouTube

Take a Trip through the Guinness Brewery

http://www.youtube.com/watch?v=Z1_GTWTN04E

Why Guinness tastes better in Ireland

Why Guinness tastes better in Ireland

According to the tour guide at the Guinness Storehouse in Dublin, the belief that Guinness tastes better in Ireland is not just an urban myth. He offered two explanations for the phenomenon.

1. Freshness
Because Guinness is so much more popular in Ireland than elsewhere, kegs don’t last long. So your pint is more likely to be fresh.

2. Cleanliness
If you’re a pub owner in Ireland, you are affiliated with Guinness. One of the terms of that relationship is that every three weeks you’ll receive a visit from a Guinness representative who will flush the lines to your Guinness taps. Pub owners are supposed to do that on their own, but some are lazy about it and Guinness doesn’t want to take any chances. If the lines aren’t flushed, the brew will be compromised.

http://blog.jonudell.net/2007/11/22/why-guiness-tastes-better-in-ireland/
What a savvy business practice!

Guinness Drink Recipe: Trojan Horse

Guinness Drink Recipe: Trojan Horse

The Trojan Horse is a simple mixed drink of Guinness Stout and cola. This a popular summertime drink in the UK and Northern Ireland and is a great way to add some "refreshment" to your Guinness.

INGREDIENTS:
1/2 pint Guinness Stout
1/2 pint cola (Pepsi or Coke)

PREPARATION:
Pour the Guinness into a pint glass or beer mug.
Top with the cola.

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Remember, Guinness is Good For You!

STOP THIEF!

Guinness brewery plundered of 450 kegs

DUBLIN, Ireland -- Irish police were hunting for a beer bandit who stole 450 full kegs from the Guinness brewery -- the largest heist ever at Ireland's largest brewer.

National police said a lone man drove into the brewery -- a Dublin landmark and top tourist attraction -- on Wednesday and hitched his truck to a fully loaded trailer awaiting delivery to city pubs.

Diageo PLC, the beverage company that owns Guinness, said the brewery had never suffered such a large-scale theft before in its 248-year history.

Police said the raider took 180 kegs of Guinness stout, 180 kegs of U.S. lager Budweiser and 90 kegs of Danish beer Carlsberg. Guinness brews both of those foreign brands for sale in Ireland.

Police declined to say whether the theft had been captured by closed-circuit surveillance cameras. No description of the suspect was issued, suggesting that nobody got a good look at him.

Each keg holds about 88 British-sized pints, the most common serving size in Ireland, equivalent to 20 ounces each. The total theft involves 39,600 pints with a retail value exceeding $235,000.

Police said it would be difficult for the thief to sell the stolen beer without attracting attention, unless he has criminal associates who own a network of pubs.

But customs agents say it is common for pubs to sell stolen or smuggled cigarettes and alcohol, particularly counterfeit-labeled supplies of vodka, to avoid paying hefty taxes.

The Republic of Ireland, a country of 4.2 million, has more than 10,000 pubs and bars. The Guinness brewery in Dublin is the biggest supplier.

It's Official -- Guinness is Good For You!

Guinness good for you - official

The long-running ad campaign is well-knownThe old advertising slogan "Guinness is Good for You" may be true after all, according to researchers.

A pint of the black stuff a day may work as well as an aspirin to prevent heart clots that raise the risk of heart attacks.

Drinking lager does not yield the same benefits, experts from University of Wisconsin told a conference in the US.

Guinness were told to stop using the slogan decades ago - and the firm still makes no health claims for the drink.

The Wisconsin team tested the health-giving properties of stout against lager by giving it to dogs who had narrowed arteries similar to those in heart disease.

They found that those given the Guinness had reduced clotting activity in their blood, but not those given lager.

Heart trigger
Clotting is important for patients who are at risk of a heart attack because they have hardened arteries.

A heart attack is triggered when a clot lodges in one of these arteries supplying the heart.
Many patients are prescribed low-dose aspirin as this cuts the ability of the blood to form these dangerous clots.

The researchers told a meeting of the American Heart Association in Orlando, Florida, that the most benefit they saw was from 24 fluid ounces of Guinness - just over a pint - taken at mealtimes.

We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients

Spokesman, Brewing Research InternationalThey believe that "antioxidant compounds" in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.
However, Diageo, the company that now manufactures Guinness, said: "We never make any medical claims for our drinks."

The company now runs advertisements that call for "responsible drinking".

A spokesman for Brewing Research International, which conducts research for the industry, said she would be "wary" of placing the health benefits of any alcohol brand above another.
She said: "We already know that most of the clotting effects are due to the alcohol itself, rather than any other ingredients.

"It is possible that there is an extra effect due to the antioxidants in Guinness - but I would like to see this research repeated."

She said that reviving the old adverts for Guinness might be problematic - at least in the EU.
Draft legislation could outlaw any health claims in adverts for alcohol in Europe, she said.

Feelgood factor
The original campaign in the 1920s stemmed from market research - when people told the company that they felt good after their pint, the slogan was born.

In England, post-operative patients used to be given Guinness, as were blood donors, because of its high iron content.

Pregnant women and nursing mothers were at one stage advised to drink Guinness - the present advice is against this.

The UK is still the largest market in the world for Guinness, although the drink does not feature in the UK's top ten beer brands according to the latest research.

http://news.bbc.co.uk/1/hi/health/3266819.stm

New Guinness Ad Campaign is Spectacular!

It could never replace the "Brilliant" aka "Brewmasters" ad campaign that Diageo just ended, but the brand new "Alive Inside" commercial that I caught the other day is exciting to watch!

See it on YouTube... http://www.youtube.com/watch?v=MXVL8eNC3Dc

Press Release Source: Guinness

It's Alive: Guinness Launches New Ad Campaign Showing the Vitality that Lives Within Every PintWednesday October 3, 10:36 am ET

Called "Alive Inside," the campaign celebrates what beer drinkers love most about Guinness: its distinctive "surge," a cascading effect that occurs shortly after being poured.

The exciting new communications platform for the brand speaks of the dynamism, vitality and possibility that exists within the Guinness surge and within Guinness drinkers. Beyond the surge phenomenon, the "Alive Inside" tag also refers to the bold, vibrant taste profile for which is Guinness is known.

The campaign centers on a series of television spots. The first, "Music Machine," is a thirty-second advertisement depicting the magic that occurs within a pint of Guinness, as the iconic surge of Guinness is created by a magical musical machine, alive inside the pint.

The campaign is the brand's first since its famed "Brewmasters" ads launched in 2004. The wildly popular campaign, which earned a Gold Effie award for Advertising Effectiveness in 2005, featured a pair of goofy but endearing Guinness Brewmasters, whose exclamations of "Brilliant!" have since become a global catchphrase.

"'Alive Inside' captures the excitement of enjoying Guinness, from the incredible 'surge' effect to the robust taste that has been perfected since 1759," said Dan Kleinman, Guinness Director of Marketing, Diageo. "The Brewmasters campaign was highly effective in furthering brand loyalty and the next evolution in our efforts is to educate consumers about the beer in an engaging way."

The campaign was created by BBDO New York, who also created the "Brewmaster" campaign. Television spots are set to air on such networks as ESPN, ESPN News, FX and Discovery. The Chief Creative Officer was Bill Bruce, Kara Goodrich was Senior Creative Officer, Cesar Finamori was Art Director and Dulcidio Caldeira was Copywriter.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.

http://biz.yahoo.com/prnews/071003/nyw060.html?.v=101

Not so Brilliant! Guinness retires the "Brilliant" Ad Campaign

Seems that two Guinness brewmasters will be on the unemployment line very soon. Their much loved "Brilliant!" ad campaign is going the way of Guiness Gold... down the tubes.

The heads-that-be at Diageo, Guinness's conglomerant parent company, have decided to pull the plug on those beloved "Brilliant!" characters.

http://www.suntimes.com/business/lazare/574573,CST-FIN-lew26.article

Guinness - The Mouse on the Barroom Floor

'Some Guinness was spilled on the barroom floor
when the pub was shut for the night.
Out of his hole crept a wee brown mouse
and stood in the pale moonlight.
He lapped up the frothy brew from the floor,
then back on his haunches he sat.
And all night long you could hear him roar,
'Bring on the goddam cat!'

On top of things here - 4 months later: Justin Timberlake loves Guinness

Justin Timberlake Is A Big Fan Of Guinness

I have to confess. Like most red-blooded hetero white men in America, I'm not a fan of Justin (or his compadres from the old Mickey Mouse Club circa 1991). But, I got a kick out of this story that I just found... 5 months after the fact.

Singer Justin Timberlake shocked fans by downing shots of tequila on-stage as he kicked off his first show in Northern Ireland last night. Timberlake also admitted to drinking pints of Guinness before the show, but still managed to wow the 10,000 strong crowd at Belfast's Odyssey Arena with his trademark dance moves.

He told fans, "I've had four or five Guinness before I came on - I love that sh*te". I think you all deserve a toast."
http://www.starpulse.com/news/index.php/2007/04/25/justin_timberlake_is_a_big_fan_of_guinne

Not a fan for his music, but certainly can agree with his taste in beer.

Pour the Perfect Guinness Black and Tan

How to pour a perfect
GUINNESS Black and Tan

These are the directions for pouring from a tap, either at a pub or on a kegerator.

1. Hold your pint glass at an angle, and fill just over halfway with Bass Ale*.

2. Slow the flow control of the Draught Guinness tap down to a trickle.

3. Fill to the top, letting the Draught Guinness hit the side of the glass...
~OR~
Pour Draught Guinness over an upside-down spoon to dispense the flow.

4. Let surge and settle. Enjoy!

* You can substitute Bass Ale with Smithwick's, Harp Lager, cider, etc.


For GUINNESS based drink recipes check out The Great Guinness Recipe Collection!