Why Guinness tastes better in Ireland

Why Guinness tastes better in Ireland

According to the tour guide at the Guinness Storehouse in Dublin, the belief that Guinness tastes better in Ireland is not just an urban myth. He offered two explanations for the phenomenon.

1. Freshness
Because Guinness is so much more popular in Ireland than elsewhere, kegs don’t last long. So your pint is more likely to be fresh.

2. Cleanliness
If you’re a pub owner in Ireland, you are affiliated with Guinness. One of the terms of that relationship is that every three weeks you’ll receive a visit from a Guinness representative who will flush the lines to your Guinness taps. Pub owners are supposed to do that on their own, but some are lazy about it and Guinness doesn’t want to take any chances. If the lines aren’t flushed, the brew will be compromised.

http://blog.jonudell.net/2007/11/22/why-guiness-tastes-better-in-ireland/
What a savvy business practice!

Guinness Barbecue Sauce Recipe

Guinness Barbecue Sauce

1¼ hours 10 min prep

4 ounces sweet onions, finely minced
1 (8 ounce) can tomato sauce
8 ounces Guinness Extra Stout (bottle)
6 ounces ketchup
2 tablespoons treacle (ok to substitute molasses)
2 tablespoons prepared pub mustard (or other spicey mustard)
1 tablespoon olive oil
1 tablespoon Worcestershire sauce
1 dash hot pepper sauce (I use Pickapeppa, but Tabasco or similar is OK)


Pub Mustard Ingredients
2 cups dry mustard
1 cup brown sugar, firmly packed
2 teaspoons salt
1/2 teaspoon turmeric
12 ounces Guinness, flat


To Prepare Pub Mustard:

Combine mustard, brown sugar, salt and turmeric in blender or food processor and mix well.
With the machine running, add beer in a slow, steady stream and blend until mixture is smooth and creamy, stopping frequently to scrape down the sides of the work bowl.
Transfer to jars with tight-fitting lids.
Store in cool, dark place.
Combine barbecue sauce ingredients, cover and simmer for 45 to 60 minutes.
Allow to cool slightly, taste and adjust spices to taste.
Store refrigerated in tightly covered container.

http://www.recipezaar.com/21280

STOP THIEF!

Guinness brewery plundered of 450 kegs

DUBLIN, Ireland -- Irish police were hunting for a beer bandit who stole 450 full kegs from the Guinness brewery -- the largest heist ever at Ireland's largest brewer.

National police said a lone man drove into the brewery -- a Dublin landmark and top tourist attraction -- on Wednesday and hitched his truck to a fully loaded trailer awaiting delivery to city pubs.

Diageo PLC, the beverage company that owns Guinness, said the brewery had never suffered such a large-scale theft before in its 248-year history.

Police said the raider took 180 kegs of Guinness stout, 180 kegs of U.S. lager Budweiser and 90 kegs of Danish beer Carlsberg. Guinness brews both of those foreign brands for sale in Ireland.

Police declined to say whether the theft had been captured by closed-circuit surveillance cameras. No description of the suspect was issued, suggesting that nobody got a good look at him.

Each keg holds about 88 British-sized pints, the most common serving size in Ireland, equivalent to 20 ounces each. The total theft involves 39,600 pints with a retail value exceeding $235,000.

Police said it would be difficult for the thief to sell the stolen beer without attracting attention, unless he has criminal associates who own a network of pubs.

But customs agents say it is common for pubs to sell stolen or smuggled cigarettes and alcohol, particularly counterfeit-labeled supplies of vodka, to avoid paying hefty taxes.

The Republic of Ireland, a country of 4.2 million, has more than 10,000 pubs and bars. The Guinness brewery in Dublin is the biggest supplier.

Most Expensive Guinness Commercial Ever!

Most Expensive Guinness Commercial Ever

This is touted as being Guinness's most expensive tv commercial ever. It cost Diageo, Guinness's parent company, a whopping $20 million to make. It just may be their most cleverest, too. Brilliant!

The advertisement’s director, Nicolai Fugslig, told The Daily Telegraph newspaper that it was the “biggest challenge of my career to date”.

“It was a really tough job… from the remote high altitude location to having to frequently reset thousands of props as well as working with hundreds of villagers who had absolutely no understanding of acting or film making,” Fugslig said to the newspaper.

Enjoy!

http://link.brightcove.com/services/link/bcpid1137883380/bctid1297325635

Guinness Marinade

Guinness Stout Marinade

Ingredients:

1 tbsp dijon mustard
1 tsp worchestershire sauce
1 tsp tabasco
1 shallot, diced
2 cloves garlic, chopped
1 tsp cracked black pepper
1 tsp ground coriander
1 tsp ground cumin
1 tsp dried crushed jalapeno
1 tsp dried oregano
1 tsp brown sugar
1 12oz bottle of Guinness Extra Stout

Directions:

Place all ingredients in a pot and bring to a boil. Allow to cool, pour over meat and allow to sit over night.

Guinness Posters, T-Shirts, Signs and more

Gingerbread Guinness Cupcake

Gingerbread Guinness Cupcakes with Orange Marmalade Buttercream (adapted from Epicurious.com)

1 cup Guinness extra stout
1 cup mild-flavored (light) molasses
1 1/2 teaspoons baking soda
2 cups (plain) all purpose flour
2 tbs ground ginger
1 1/2 tsp baking powder
3/4 tsp ground cinnamon
1/4 tsp ground cloves
1/4 tsp ground nutmeg
1/8 tsp ground cardamom
3 large eggs
1/2 cup sugar
1/2 cup (packed) dark brown sugar
3/4 cup vegetable oil
1 tablespoon minced peeled fresh ginger

1. Preheat oven to 180C (350°F). Line 2 muffin trays with 18 cupcake liners.
2. Bring Guiness and molasses to boil in heavy medium saucepan over high heat.
3. Remove from heat; stir in baking soda.
4. Let stand 1 hour to cool completely.
5. Whisk flour and next 6 ingredients in large bowl to blend.
6. Whisk eggs and both sugars in medium bowl to blend.
7. Whisk in oil, then stout mixture.
8. Gradually whisk stout-egg mixture into flour mixture. Stir in fresh ginger if adding it in cake.
9. Divide batter among prepared cupcake liners.
10. Bake until tester inserted into centers of cakes comes out clean, about 25 minutes.
11. Cool cupcakes on racks. Allow to cool completely before icing.

Can be made 1 day ahead.

For more Guinness food and drink recipes check out... The Great Guinness Stout Recipe Collection!